Wednesday, March 25, 2020

Peko-jita ペコ舌

In Japanese, Peko-jita ペコ舌, literally the "tongue," shita 舌, of Peko, refers to drawing characters with a tongue sticking out at the corner, and sometimes with eyelashes, resembling or parodying the iconic candy character Peko-chan ペコちゃん.

The word shita した becomes jita じた as a suffix due to rendaku 連濁.

Nyaruko ニャル子, parodying Peko-chan ペコちゃん.
Character: Nyaruko ニャル子
Anime: Haiyore! Nyaruko-san 這いよれ!ニャル子さん (Episode 7)

ペコちゃん

For reference, this is what the mascot character Peko-chan ペコちゃん, from Fujiya 不二家 co. ltd. looks like:

Peko-chan ペコちゃん, on a box of Milky ミルキー.
Character: Peko-chan ペコちゃん
Source: 7粒ミルキー - fujiya-peko.co.jp, accessed 2020-03-10
  • Milky is a brand of candy.

Examples

Sometimes, this iconic tongue is used to parody the brand in anime.

A van driver offers free candy to a little girl.
Anime: Inu x Boku SS, 妖狐×僕SS (Episode 5)
  • A van driver offers free candy to a little girl.

Sometimes, the style is parodied in characters doing a tehe pero てへぺろ. For example:

Vignette ヴィネット striking a tehe pero てへぺろ pose
Character: Vignette ヴィネット
Character: Oreki Houtarou 折木奉太郎
Anime: Gabriel DropOut, ガヴリールドロップアウト (Episode 9)

References

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